Why Your Business Should Have A Blog

I want to talk to you as a friend so I’m not going to throw you a sales pitch. If I didn’t have a blog for my newly started freelance business I’d be up the creek without both paddles; oh and there is a hole in the boat.

A blog helps you stand out from your local or online competitors by showing off your experience and getting eyes on the content you value most. A blog is a great way to show off your business, highlight your products, or bring attention to your upcoming events. 

The more blog content you create (I can help with that) the more views you’ll get on your site, thus getting even more of a steady stream of locals through the door and out as a happy customer/client.

Using keywords associated with your brand will help you show up in Google rankings meaning you’ll also show up in search engines. A blog will provide a perfect platform to maximize your SEO strategy.

You may be thinking “well Leslie (yes, you can call me that.) what exactly is an SEO?” SEO stands for Search Engine Optimization, which helps the process of increasing the quantity and quality of a web page or website. SEO refers to the unpaid results which excludes traffic to the pages that have paid placement.

In 2018 companies replied to having a 61% increase in their companies SEO practice. The average rate of visitors without SEO is 1.7% but with SEO done right an optimized website or web page could convert customers by up to 14.6%! When it comes to your business you don’t want to leave money on the table; that’s money that can go back into your business.

Check with your accountant to see if you’re eligible to write off your freelance articles as a tax deduction. It is amazing what a few little words and descriptions can do for your business.

If you’re struggling with content, leave a comment below, send me an email or reach out on social media. I’m here to help you in any way I can, let’s get you more customers/clients!

Why Did I Become A Freelance Writer?

Why Did I Become A Freelance Writer?

Why did I become a freelance writer you ask (or didn’t) I’ll explain but first you have to know a bit of the back story.

When I was a kid, even in elementary school I loved two subjects; English and reading. I know, weird right?

Who likes writing those paragraphs and reading those books? 👉🏼this girl👈🏼

I got so excited when the book fair would arrive, I’d buy a stack of books to jam into my book bag that I couldn’t wait to read through the weekend.

One of my favorite hobbies besides reading new books is reading books I’ve previously already read.

I like to fill my bookshelf so I don’t buy Kindle or Audiobooks. I know it sounds really weird but i love the smell of books too.

I told you that to tell you this; I fell in love with words as a child before I even knew what love was.

As I got older I wrote in a journal everyday, wrote poetry, and oftentimes those words got me in a lot of trouble and even broke my heart on a few occasions.

Why did I become a freelance writer?

I became a freelance writer to help companies find and use their words in a voice that talks to their readers.

You’d be surprised how many voices writing can entail. There’s friendly, sales pitches, informational. It’s all about the writer’s tone.

I love so much to get testimonials back about how my article or blog post helped a client with their business or converted visitors into buyers.

Think of it this way, whatever brings you the most joy, that is what writing feels like to me.

I love taking words and twisting them into a masterpiece that is a sentence. Some masterpieces are art, others are cars, relationships, or homes but to me it’s words.

In 2017, I tried starting a writing business but i had a full time job and things weren’t working out with trying to grow it and working 55+ hours a week so I let it fall to the wayside.

In recent months I’ve felt it nagging at me to give it a try again. I’m working part time now so I’ll have more time to grow it, let it prosper to become what it’s intended to be.

It’s a little harder than I first remember I’ll admit, with all the different hats everyday and trying to figure out the perfect business plan. I’m not completely there yet but I can’t wait to write great content for the clients I get.

If I have one piece of advice for new freelancers and entrepreneurs it’s to take it slow at first, it’s not a race to the finish. To do it right the first time is better than having to go over to do it again (believe me I know). Take each day one step at a time with your growth of social platforms because trying to do them all at once will certainly burn you out. Enjoy what you do!

What’s something you have a passion for? That lights that spark that shines in your eyes every time you think about it.