Why You Should Spy On Your Competitor

Why You Should Spy On Your Competitor

I know what you’re thinking, this sounds a bit sketchy and wrong. It’s not! In order to know what is going to work for your business you can improve upon what other businesses are already working with. The truth is some of your competitors may already have their eyes on you too.

This isn’t copy cating because you’re not taking their idea and running with it, you have to add your own spin to it to make this work; truly make it your own.

As a business the biggest struggle is finding those new clients or brands/blogs to work with. Right now is the best time to start a business because the internet and platforms like Blogger or self hosted sites like WordPress (I use WordPress because everything is customizable and affordable, no breaking the bank here) are great ways to get your website started. The challenges can quickly arise if you don’t have a content strategy (believe me I know, I was merely treading water for months without one). This means there are a lot of competitors you’ll be up against, so do the best research you can to get ahead of the curve.

What Is A Content Strategy?

A content strategy is a plan you create to create planning, delivery, creation of content and how you use it. You want your content to consist of words, images, and multimedia to ensure you have well structured and usable content. The goal of a content strategy is to create sustainable content that is cohesive, meaningful, and also engaging.

These ideas are set forth if you choose to go at this alone – like a lone ranger. You could also choose to have a content strategist down the road once you follow these tips and start rocking it! I totally believe in you! So lets give you the competitive edge and dig our heels into these tips!

4 Ways To Spy On Your Competitors:

  1. Use tools to monitor SEO and traffic to your competitors website – this step can be done using tools such as Alexa, SpyFu, MozBar, and Semrush are a few sites to help get you started which helps you find out other sites SEO strategy, keywords, and URL searches you’ll find useful. You’ll also find new competitors you had no idea you had, compare your website against others, find other low key competition keywords that can help you rank better. That is why these tools are so helpful and can help skyrocket your business. 
  2. Monitoring a competitors content strategy is another great way to give a little healthy competition – Use social media to help raise your brands awareness, customer engagement, and even convert sales. With social media being a huge part of any business once you understand where they are spending their time and money you’ll have a quick handle on where your business could use a little extra help then implement ways to bridge the gap. 

Here are a few things you should find out when putting together your business or blogs content strategy: Check out the platforms your competitors are using, check their engagements, what type of content they are posting, mentions, and tags. This can give you an idea of which platforms will perform better for your business or blog. Don’t use this information to strictly copy their brand but as i said to help improve. 

  1. Identify your competitors – These brands/blogs can be put into two different categories:

Indirect competitors – These are businesses that develop services, solutions, or products that can compete with yours. These companies are important because these are your strongest competitors, you’re both fulfilling a need. Focus on the problem you can solve or your clients/customers and not just your business.

Direct competitors – The competitors that are in the same category as you are considered your direct competitors. 

  1. Take note of your competitions evolutions – Previous online data provides a ton of information too. Understanding their previous strategy helps give light to what backfired or what worked for that specific company. This can shed light on how your competitors connected with their audience and how their site got links.

It all sounds like a slippery slope but I can assure you a little digging can help your business a lot! There is no need to fall into the rabbit hole with this one though. Too much information specially all at once will just leave you dazed and confused and even more overwhelmed than when you started.

If you have questions or would like to hear more about content strategy then please feel free to contact me!

10 Ways On How to Achieve Great Content Without Having to Create It

10 Ways On How to Achieve Great Content Without Having to Create It

I was working for a company when I started content writing for them. They had a website, a business that was doing OK, and employees willing to go the extra mile.

One day I sat thinking what I could do to help their business expand, letting the employees go their extra mile.

Then it clicked!

I’m a content writer so I took a few days to create a pitch (even though I already work for them I still wanted to be professional to let them know I know what I’m doing) and show them my portfolio; they loved it!

We all know content is king but why shouldn’t you write it yourself? I’ll tell you why!

That is why you have me, think of me as your fairy mother of content creation. You might not enjoy writing content but I can tell you it helps inform your clients/customers of your business, products, and events. You’ll want to get all the eyes on these specialties as possible. This is why I’m sharing 10 ways on how to achieve great content without having to create it.

Luckily for you, I LOVE to write content, I would do it in my sleep if I could. I promise you I’ll convert those visitors into new clients/customers. I do not break my promises either.

I have a few ways to make your content successful – which is to hire me as a content creator. I’ll handle everything your blog will need to help it alongside your business thrive.

Are you worried about spending the money to hire a content creator in these uncertain times? I can assure you this will be a great investment. Why do I say this? Your clients/customers will be checking out your website and updating your blog posts will only keep them interested in your brand and let them know you’ll be there when all of this is over since you are active now.

10 Ways On How to Achieve Great Content Without Having to Create It

  1. Original content – You’ll want to have original content as your articles/blog post. You don’t want something watered down which is also full of fluff. 
  2. Evergreen content – evergreen content is content that never goes out of style so to speak. It is true content that can be seen over and over with very little update. 
  3. Making content actionable – If you make your contact actionable like adding a newsletter, quiz, or cheatsheet your visitors will have something that will remind them of your brand and website.
  4. Focus on a strong headline – strong headlines draw in attention to your article/blog post. This is what a visitor will be seeing before they even get to your content that follows. An attention grabbing headline is a must.
  5. Provide answers to your customers/clients – designing your blog post around questions is a great way to provide your clients/customers with answers. You can come right out with these questions or you can hide them within the post and simply give answers throughout the article/blog post.
  6. Link other sources which will only help Google’s search engines figure out what your site is all about – Google is your number one priority. If you can’t be found on Google then it’ll be hard for your new clients/customers to find you. You’ll want to use relevant keywords and sprinkle them throughout the article/blog post. These keywords help your SEO which makes you searchable and also able to be found.
  7. Create thought provoking content – creating thought provoking content gets the client/customer thinking about the topic you’ve chosen. This will help your business by keeping prospects on your site to search around and eventually end up on your product or services page.
  8. People love stories, leave readers with a few questions so they can implement the information they’ve just read on your site – This is a little similar to the tip above and i know it contradicts number 5 but let me explain. Leaving visitors with questions will also make them think about the problem they have and they need solving. When you execute number 5 later in the post they’ll have the answers to their questions.
  9. Create continual updates to your website’s blog – creating new content for your site helps give more information in each post without having one huge run on article/post. Your visitors will also know you are active on your website, wanting to help solve the problem they are facing.
  10. Provide answers – Add a FAQ article/blog post to help answer those gnawing questions your visitors might have about either your product or service. This will also let the visitor know they can contact you and get feedback when they have questions needing answers.

So you can see how I can help take your business to the next level while all those new visitors convert into new clients/customers. As you can see I love what I do and I would love to share my passion with you especially when it’ll help convert your sales.

If this article was helpful or you’d like to get started working together please leave a comment or feel free to get in touch and we can get started!