According to a study in 2018, it showed up to 22% of the workforce does not have process excellence in workflow automation. These details are critical to growing revenue and customer satisfaction. You need to start focusing on process excellence if you’d like to grow a list of happy customers.
The world is ever-changing, every day something different arises thanks to technology. If these changes are not welcomed then you’ll become left behind and miss out on a ton of opportunities. In order for a business to survive and thrive businesses need to pursue strategies that reduce time and increase efficiency.
What is automation in business?
Business automation is also known as “BPA” or “business process information” is a system that strategy businesses use to organize their process and personnel systematically replaces manual processes with intelligent automation, open collaboration, and analytics. The idea is to move the business forward with a particular goal. Even though most tasks require human interaction, this is where the collaboration comes into play as you’ll need to speak one on one with the collaborator to discuss the tasks that will be delegated.
Efficiency can not be achieved if a business or brand doesn’t understand the importance of menial or important tasks. Business should be focused on efficiency and productivity among other aspects of the business so smart work is crucial in these areas. However efficiency can’t just be done by prioritizing a workload, this is where automation comes in. Automation will allow free time giving you time to utilize other important tasks.
Balance is maintained while repetitive tasks are removed from your daily workload as it streamlines workflow processes so you can turn the focus onto crucial projects or tasks.
If you’re unfamiliar with automation or how it may boost the productivity of your business here are a few example tasks you can automate in your business:
- High volume tasks
- Time-sensitive material
- Multiple people required to complete one task
- Sufficient impacts on other tasks
Customers are happier when you can assist the problem immediately and cut down on human error. Business automation can be vital to businesses in which relationships are vital and key. When you use automation your business can enhance human interaction, create real-time transparency, and decisions making.
Automation also saves time which means more money for your business because time is sacred for the most successful companies who don’t want or have time to spend hours on performing repetitive tasks. If you find your staff working overtime just to fulfill these tasks then it’s time to think about automation and remove the overwhelming stress and chaos from the equation with one simple step. Some of these daunting tasks reduce employee morale or your own as a matter of fact. Automation would definitely help with those tasks in no time!
Social media marketing is another great way you can utilize automation. Social media marketing lets you create a content plan then schedule outposts, the same goes with email marketing. You can set these systems to automate like a set and forget it with optimum results. However, automation tools should be used for scheduling not just writing your social media posts. Social media automation can best be used to free up time that you can then use to interact with your followers.
Lifecycle marketing is the process of providing your customers the kind of experiences they need and communications they want as the individual moves from a prospect to the customer with the end goal of being an advocate. When used correctly lifecycle marketing is the best goodwill generating a concept in the digital world, all you need is to really understand your target audience. A lifecycle marketing plan is usually only three phases: the three “C”s – collect, convert, and create. All three include basic strategies, tactics of coalescing, that come together into one self-sustaining process.
Email marketing is a great way to identify your focused audience and engage with them. Instead of sending out a manual campaign, you can automate by the emails to run in the background while you are tending to valuable tasks. When you automate an email or email sequence you pick the date, time, and contacts you’d like to send it to, when this is automated you simply set the emails to go out on that date and time. You can schedule a sequence of emails to go out as well, simply pick your subject, write your email, set the time and date then voila! Your sequence will be delivered to the recipients you specify.
Reducing labor costs by taking the task from one individual to having it completely automated. You never know if the individual in charge of the tasks hates what they do, you don’t want something done halfway when it comes to your business. You want something or someone that can help in all facets of the business process. Many businesses pay to outsource the task altogether which can be rather costly. Automation is the best task as it performs the task regardless of how tedious, stressful, and ongoing it may be saving tons of money for other aspects of your business.
In a world where stress is everywhere and we all usually experience it at least once in our lifetime right, the automation process is built to reduce stress and get the job done efficiently. You’ll have better control over your business once automated as well as you are completely able to control all aspects of the tasks you’ve set out for automation. Tasks that require multiple team members or multiple steps need to have a well-defined workflow to get the job done this is easy with automation as rules, follow-ups, and alerts are sent.
If you’re deciding to automate your business I hope this article has helped you with your choice. There is nothing like taking the stress, overwhelm, and chaos out of your business when it comes to automation. It’s one of the best decisions you can make for your business; it saves time, money, builds structure, conquers chaos, and helps with your overall customer’s journey.