I know what you’re thinking, this sounds a bit sketchy and wrong. It’s not! In order to know what is going to work for your business you can improve upon what other businesses are already working with. The truth is some of your competitors may already have their eyes on you too.
This isn’t copy cating because you’re not taking their idea and running with it, you have to add your own spin to it to make this work; truly make it your own.
As a business the biggest struggle is finding those new clients or brands/blogs to work with. Right now is the best time to start a business because the internet and platforms like Blogger or self hosted sites like WordPress (I use WordPress because everything is customizable and affordable, no breaking the bank here) are great ways to get your website started. The challenges can quickly arise if you don’t have a content strategy (believe me I know, I was merely treading water for months without one). This means there are a lot of competitors you’ll be up against, so do the best research you can to get ahead of the curve.
What Is A Content Strategy?
A content strategy is a plan you create to create planning, delivery, creation of content and how you use it. You want your content to consist of words, images, and multimedia to ensure you have well structured and usable content. The goal of a content strategy is to create sustainable content that is cohesive, meaningful, and also engaging.
These ideas are set forth if you choose to go at this alone – like a lone ranger. You could also choose to have a content strategist down the road once you follow these tips and start rocking it! I totally believe in you! So lets give you the competitive edge and dig our heels into these tips!
4 Ways To Spy On Your Competitors:
- Use tools to monitor SEO and traffic to your competitors website – this step can be done using tools such as Alexa, SpyFu, MozBar, and Semrush are a few sites to help get you started which helps you find out other sites SEO strategy, keywords, and URL searches you’ll find useful. You’ll also find new competitors you had no idea you had, compare your website against others, find other low key competition keywords that can help you rank better. That is why these tools are so helpful and can help skyrocket your business.
- Monitoring a competitors content strategy is another great way to give a little healthy competition – Use social media to help raise your brands awareness, customer engagement, and even convert sales. With social media being a huge part of any business once you understand where they are spending their time and money you’ll have a quick handle on where your business could use a little extra help then implement ways to bridge the gap.
Here are a few things you should find out when putting together your business or blogs content strategy: Check out the platforms your competitors are using, check their engagements, what type of content they are posting, mentions, and tags. This can give you an idea of which platforms will perform better for your business or blog. Don’t use this information to strictly copy their brand but as i said to help improve.
- Identify your competitors – These brands/blogs can be put into two different categories:
Indirect competitors – These are businesses that develop services, solutions, or products that can compete with yours. These companies are important because these are your strongest competitors, you’re both fulfilling a need. Focus on the problem you can solve or your clients/customers and not just your business.
Direct competitors – The competitors that are in the same category as you are considered your direct competitors.
- Take note of your competitions evolutions – Previous online data provides a ton of information too. Understanding their previous strategy helps give light to what backfired or what worked for that specific company. This can shed light on how your competitors connected with their audience and how their site got links.
It all sounds like a slippery slope but I can assure you a little digging can help your business a lot! There is no need to fall into the rabbit hole with this one though. Too much information specially all at once will just leave you dazed and confused and even more overwhelmed than when you started.
If you have questions or would like to hear more about content strategy then please feel free to contact me!